Real Time Betting

“Real-time” refers to campaigns that are triggered while a device is in use and/or when a specific event has been triggered. In-play betting is really a form of real-time, where live odds are offered and bets are wagered on games that are already underway. As well as creating new and lucrative markets for vendors, in-play betting gives fans. BettingUSA.com provides live odds that update in real-time for all major sports leagues and popular US sportsbooks. Bettors can reference these odds to quickly compare the odds across licensed mobile sportsbooks to find the best price for every game and outcome. Live Sports Betting Odds We don't have any odds for upcoming NFL games.

Sports betting is becoming more interactive online than ever before. Online sportsbooks are more accessible due to the number of people on the Internet + the number of devices available to connect with them. While the expansion of sports betting online can largely be attributed to this, the options that the websites offer users are bigger than ever as well. One of these areas is live betting. Sportsbooks will feature sections of the website dedicated specifically to live wagering.

The goal of live betting is to put those interested into the most real-time setting of wagering online. Short of being at the event with money in hand changing back and forth, this is the most exciting action that can be found. What's more is that many sports now come with the ability to wager in real-time. Learn about betting live on sports below + what types of wagers can be made, and some of the best betting sites that feature it.

Best Online Sportsbooks For Live Sports Betting

A live wagering section at an online sportsbook used to be rarely seen. Several years ago it was a new concept that websites experimented with during a trial period. The popularity + success of the sections allowed for an abundance of lines to be formed. Now, almost all credible online sportsbooks will offer the chance to bet on matchups as they take place.

Bovada is a name that routinely comes up in a number of different categories for sports betting sites. This is simply because Bovada excels across the board. Within the great features at the website is a live betting option. Bovada's live betting section is separate from the game lines and props found within the normal sportsbook. Once users enter the live betting room, a schedule of events currently available + upcoming can be found.

There are many sports + wagers offered at Bovada by betting live. The type of sports will dictate the betting lines that are formed. The NFL is the most-popular sport to bet live at Bovada, as the sportsbook will create many different game lines and props throughout.

Like most of the top-rated sports betting sites that allow for live wagering, BetOnline transports users into an individual section. Among the options available include a calendar of the day's events for account holders to organize their schedules, a list of live betting rules, and current odds fielding wagers (grouped by sport/league).

BetOnline gives players a special live bet bonus for those who want to try it. The first wager placed in the live betting section will receive a free $25 bet. An account holder can place a $25 wager and keep the winnings should the outcome hit. A bet that loses will be refunded by BetOnline customer service. There is absolutely no risk involved by trying live betting with this sportsbook for your first time!

This is a great question that many people have problems answering because they aren’t aware of the facts. The truth is, no matter what state you are in, as long as you are of age then you can find a legal sports betting site. People get confused because there is a startling lack of land-based or online sportsbooks that are located in America. This is because of many things, and chief among them is a law called PASPA. The Professional and Amateur Sports Protection Act restricts sports wagering options in the US.

PASPA was brought about back in 1996 because congress thought that eliminating sportsbooks in our country would curb crime. Unfortunately the opposite effect seemed to happen, as there are now more illegal bookies and underground betting rings around than ever. “How then can I bet on a game?” you might ask. Simply put, the live sports betting sites that you will find on our pages all operate outside of the US. This places them all far enough away from our federal jurisdiction that PASPA, and other laws that affect online wagering, don’t touch them.

Millions of American’s, as well as sports fans from abroad, use these sites every day, and so can you. You can be surefooted when signing up and making your first deposit because you know that the site is legit, safe, and the best way to wager on sports in the US. If you keep this information in mind then there is nothing stopping you from making a killing, if you are lucky.

Live Sports Wagering FAQ

Below, get answers to some important questions about betting live at online sportsbooks. A general synopsis of the live betting process can be found, as well as information on the common betting lines that are formed across different sports. The nature of the sport can have a big impact on the odds that available to be wagered.

Can All Users Access Live Betting At Sportsbooks?

Yes, all players with an account at a sportsbook will be able to place live wagers on site. Even those players without accounts will be able to view the available options. At most sportsbooks, live betting will be in a separate section.

Do All Sports Have Live Betting?

Not every sport has the ability for a user to wager live. However, almost every sport does offer 'in-play' betting. This is similar to live betting because wagers can take place following the start of a game. However, the action is not taking place live when the bet is placed. Common in-play wagers can include halftime point spreads and quarter betting lines. These odds are formed based on the flow of the game and adjusted accordingly.

What Bets Can Be Made With Live Wagering?

Each sportsbook will have its own rules for betting live. Also, each sports betting site will have its own set of sports + wager types that can be made. There are certainly more common types of betting lines that are formed. These include game line adjustments + props. Alternative point spreads as the game moves forward are frequently found, but the main course is the prop odds. Props are largely tailored to the sport. What's fun about live prop wagers is that they won't be found anywhere else on the game lines that can be bet prior to the matchup.

Are There Advantages To Placing Live Bets?

For some users, they can see a significant advantage to wagering live. A key aspect of betting involves the unknown. In essence, wagers placed prior to a matchup try to predict different outcomes. The advantage that those placing live bets have over others is that they can see + learn from what has transpired. This type of information can be very useful.

What Is The Standard Process For Placing Live Wagers?

Sportsbooks will have a similar process for live betting as they do for any other type of wagering. This is most commonly seen in a bet slip. The information for the pending wager will be filled out on the bet slip, regardless if the user is in the live wagering section. Live betting will require a faster sense of urgency. Users are advised to read about the live section of a sportsbook prior to selecting a game to wager on. This allows for easy navigation and understanding of the specific process on site.

Where Can I Find More Help With Live Sports Wagering?

Answers to question regarding live wagering can come in different formats. Most websites will have a live betting guide that details the important facts users need to know prior to beginning. Outside of that, customer service on site will be able to help. Contact methods include phone, email, online forms + live chat with a representative.

Many people have problems deciding whether or not it is legal to bet on sports because they aren’t aware of the facts. The truth is, no matter what state you are in, as long as you are of age then you can find a legal sports betting site. People get confused because there is a startling lack of land-based or online sportsbooks that are located in America. This is because of many things, and chief among them is a law called PASPA. The Professional and Amateur Sports Protection Act restricts sports wagering options in the US.

PASPA was brought about back in 1996 because congress thought that eliminating sportsbooks in our country would curb crime. Unfortunately the opposite effect seemed to happen, as there are now more illegal bookies and underground betting rings around than ever. “How then can I bet on a game?” you might ask. Simply put, the live sports betting sites that you will find on our pages all operate outside of the US. This places them all far enough away from our federal jurisdiction that PASPA, and other laws that affect online wagering, don’t touch them.

Millions of Americans, as well as sports fans from abroad, use these sites every day, and so can you. You can be surefooted when signing up and making your first deposit because you know that the site is legit, safe, and the best way to wager on sports in the US. If you keep this information in mind then there is nothing stopping you from making a killing, if you are lucky.

We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play betting.

Both are vital additions to your engagement strategy in order to stay competitive in a growing market.

What’s the difference between in-play betting and real-time engagement?

“Real-time” refers to campaigns that are triggered while a device is in use and/or when a specific event has been triggered.

In-play betting is really a form of real-time, where live odds are offered and bets are wagered on games that are already underway. As well as creating new and lucrative markets for vendors, in-play betting gives fans the opportunity to test their hunches and “gut-feelings”.

What are the different types of in-play betting?

In their book, The Logic of Sports Betting, Ed Miller and Matthew Davidow, highlight two distinct in-play betting models. These are “Timeout’ and “Running down the field”.

Timeout

“Timeout” offers are sent to customers during scheduled and often lengthy (upwards of a minute) stoppages. This affords more than enough time for the vendor to calculate the odds on a particular market, send them to an interested player (via any number of channels on or off-platform) and take the bet before play resumes. The major US Sports are perfectly structured for this kind of in-play betting activity, with regular breaks of pre-determined lengths.

Running Down the Field

“Running down the field” bets are made while play is going on. Naturally, this makes the betting process described above far more complicated and limits the kinds of markets that can be offered.

The discrepancy between real-time, or “on-the-field”, action and the tv coverage that the viewer sees is absolutely a stumbling block here. With only one major break in a game of soccer, at half-time, European vendors have become experts at identifying obvious lulls in the action (defence has the ball deep in their own half with no press from the opposition) where a dramatic action (i.e. a goal) is unlikely to occur within the next 30-60 seconds.

What does a sportsbook need to offer in-play betting?

Instant data-streaming

In-play campaigns require a dependable and fast flow of data from numerous sources. Xtremepush uses high-speed data-streaming platforms like Apache Kafka to ensure that clients can deliver the most accurate odds to their players.

Real-time event triggers

Real-time triggersenable you to send messages as soon as a particular in-play event occurs. For example, during an NFL match, you might send messages at half-time or at before the 4th quarter, after a touchdown has been scored or even when a team is on the goal-line.

Dynamic content

Dynamic contentensures each message is personalised and relevant to the recipient. This includes real-time odds, match statistics and even details from the player’s CRM profile.

Intelligent segmentation

We work with sportsbooks to develop detailed customer segments, based on key attributes like a player’s typical bet-type, spend and frequency. We also help track their preferred engagement channel. This level of advanced targeting leads to higher engagement rates and better ROI.

Campaign automation

A robust player journey builder (sometimes called a campaign orchestration tool) is essential in order to execute in-play campaigns at speed and scale.

Real-time use cases

When we partner with a new sportsbook we develop use cases together that deliver three core types of customer-focused goals; acquisition, engagement and retention.

Here are some examples of the successful campaigns we’ve helped our clients roll out on both their mobile app and web browser platforms. They might seem complex, but they are in fact relatively easy and quick to implement.

Acquire

Encouraging account registrations and first deposits

Having driven traffic to your property (app or website) it’s incredibly frustrating to watch them leave without creating an account and making a first deposit.

A real-time in-app or on-site message (also known as a pop-up) can be triggered by any number of behaviours including exit-intent or a failed action (card or ID not accepted).

This is the perfect opportunity to guide the player through the process correctly, skillfully nudging them towards goal completion.

We recommend orchestrating this kind of campaign with a tool like Maxautomation. This will allow you to automate your messaging at every stage, accounting for each potential action a visitor might take.

Engage

Cross-promote additional relevant bets

Real-time messages to players who are currently active on one of your betting platforms will enable you to drive additional revenue.

Over time, as you build up more comprehensive player profiles you can start to get really intelligent with the odds and games you cross-sell to individual players.

Retain

Preventing churn

We’ve highlighted a use case to re-engage lapsed players here, but there are also real-time campaigns you can run to keep a player at risk of churning in your app or on your website for longer.

This use case again demonstrates the value of intelligent segmentation and automation.

In the image below, we see an in-app message delivered to a casino-gamer who is likely to have emptied their balance in the next couple of turns.

Now, rather than offer a re-up incentive to every player, many of whom will add to their balance without the bonus, we target only new players. The segment here will something like “new_player” based on recently they created the account.

Real Time Presidential Betting Odds

The trigger for the message is likely to be “balance_low” or similar. The actual values here are of course up to individual vendors.

In-play betting use cases

As you’ll see in all of these examples, it’s important that your messaging leverages the player’s emotions to encourage action. This is where the skill of your marketing team can combine with the technology to drive incredible results.

In-play betting odds on the next scorer

Again the success of these campaigns lies in intelligently targeting users instead of blast-messaging. Let’s take the example of a soccer match gain. As well as bettors who took a punt on the first scorer prior to kick-off, you might also want to include those who looked at the odds but didn’t actually wager money in it.

Halftime and Quarter breaks are perfect in-play betting opportunities

As we mentioned earlier, scheduled breaks in play present vendors offer excellent in-play betting potential.

By segmenting users based on actual bets placed or particular odds viewed, you can make sure that the odds you share are relevant to the recipient. This important as naturally the players most likely to place an in-play bet are those who have already shown prior interest in the game.

Increase wallet-share from winning players

Target customers who are on the crest of a wave following a winning bet. This is a nice opportunity to cross-sell your casino games too!

The next step

If you’re looking to deliver real-time and in-play betting odds and offers to your players then get in touch with us today and schedule a demo of our platform.

About Xtremepush

Xtremepush is the complete digital engagement platform, purpose-built for multichannel marketing. It empowers brands to deliver personalised, relevant and real-time messages across email, web browser, mobile app, sms and social messengers.

Real-time Betting Odds

The platform is completely modular and combines enterprise-grade analytics with a full suite of campaign and automation tools. This provides brands with accessible and actionable data, enabling them to unify the silos, create dynamic customer experiences and execute core business goals at speed and scale.

Real Time Betting Data

Xtrempush was recommend for sportsbetting brands in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms. Read that report here.